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The Method and Magic

You’re in charge of managing a transition that could be a game-changer for your organization and career. First, take a breath. Then, read The Method and the Magic. With Laurie Axelrod and Beth McDonald’s proven step-by-step strategy, you can confidently and competently, deliver lasting, meaningful change.

Using plain language, simple tools, clear illustrations, and case studies that will make you laugh, Laurie and Beth will guide you through the process of meaningful and effective change.

Meet the Authors

Laurie Axelrod

Laurie Axelrod

Beth McDonald

Beth McDonald


“Change managers get to know employees’ thoughts and feelings, but they often lack channels to effectively communicate their insights. At the same time, communicators have the tools to share the message, but lack the deep understanding that can make the message sing. Beth and Laurie combine the best change and communications strategies to create an indispensable guide for anyone leading organizational change.”

Patrick McCreesh

President of the Association for Change Management Professionals, Washington DC

Change is difficult and often fails.
We’ll explain why and tell you how to avoid common mistakes.


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