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The Method and Magic


“Change managers get to know employees’ thoughts and feelings, but they often lack channels to effectively communicate their insights. At the same time, communicators have the tools to share the message, but lack the deep understanding that can make the message sing. Beth and Laurie combine the best change and communications strategies to create an indispensable guide for anyone leading organizational change.”

Patrick McCreesh

President of the Association for Change Management Professionals, Washington DC
“Laurie and Beth helped guide my organization though several complex technology transformations. Now, with this book, others can benefit from their knowledge and approach. It is a substantive and comprehensive resource, as practical as it is engaging. The succinct writing style and entertaining case studies make it an easy and informative read.”

Richard A. Spires

CEO at Resilient Network Systems
Former CIO for Homeland Security and the Internal Revenue Service
“With Managing and Messaging Change, Laurie and Beth have created a guide for leaders that is well-written, humorous, and loaded with down-to-earth advice, grounded in their combined years of corporate experience. This book is a must for any leader tasked with managing any kind of change effort. Don’t be fooled by its compactness; it’s chock-full of wisdom presented in a simple—not simplistic—way. Best of all, you’ll enjoy reading it. There’s no ‘yikes’ here; it’s all ‘yay.’”

Andrea P. Howe

Co-author of The Trusted Advisor Fieldbook
“Even the best-laid plans for institutional change can go awry if you don’t know how to work well with the people involved. Axelrod and MacDonald share their insights about the perspectives and motivations of employees, executives, and everyone who plays a role in the change process so you know how to best engage and enlist the full cooperation of your team. And you can learn from others’ mistakes with some hilarious examples of what not to do!”

Sharon Armstrong

Author of The Essential HR Handbook and The Essential Performance Review Handbook
Managing and Messaging Change masterfully weaves together the disciplines of change management and communications in a way that provides the reader both depth and clarity on both subjects. This book is substantive but still accessible so informed practitioners and those new to the field can learn from it.”

Darryl P. Conner

Chairman of Conner Partners
Author of Managing at the Speed of Change, Leading at the Edge of Chaos, and the Change Thinking blog