Last time, we introduced you to the four stakeholder groups – Advisors, Champions, Implementers and Impacted Groups – who play a role in all change initiatives. While there’s no “one-size-fits-all” approach to engaging each group and moving them to
readiness, we’ve seen similar patterns every time we work with clients.

Your Advisors are the leaders of the transition. They’re generally at the executive level and already understand and support the need for change. It’s also a group with a lot going on, so it’s especially important to keep them in the loop and publicly supportive of the change throughout the process.

Your job is to figure out how to make the best use of your Advisors. Determine what you need from them…funding information,
advice for dealing directly with a resistant business leader, or a better understanding of how your initiative fits into the overall priorities of the organization.
Here are a few tips for working with Advisors:
  • Do your homework before you meet – and once you’re in front of them, be brief and be gone.
  • Think like an executive. Be relevant. (Unless you want to be picked apart and questioned.)
  • Beware of false advisors. Part way through the effort you may come across someone who has no decision-making power, is highly political, or has a parochial view. These people may not be giving you the best advice.
  • And lastly, don’t be intimidated when dealing with executives. Remember what Mike Brady told Jan, “Picture them in their underwear!”

Tell us your story – what have you learned from working with Advisors?

– Beth and Laurie

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