In our last post, we recommended bringing your project team together to brainstorm about who your stakeholders are. You should come away knowing the folks who will be involved–or affected by–the transition. Great! Now you can streamline further by grouping each stakeholder by category. The messages, desired changes, measurement and tactics to reach people within a specific category are similar, so once you do this you’ll be able to create just one plan for each group of stakeholders.

Let’s meet them:
Who are they?
Advisors are leaders who help shape the program. They understand the business imperative for change, have a personal
passion for the program, product, or service being launched, and they are committed to its success.  Advisors
connect the dots of the change program to other strategic initiatives.
What is their role?
To provide subject matter expertise to the change solution, to assist the project team in addressing potential resistance from
stakeholders and to advise the project team on removing cultural barriers.
Who are they?
Champions are leaders who communicate the change. Champions are not hand-selected for this effort; Champions are all the
leaders in your impacted organization.
What is their role?
Champions are mouthpieces of the program. They champion the solution, answer questions, defend unfounded negative
criticism and provide leadership the voice cover needed for the program to be successful.
Who are they?
Implementers are members of your project team.  They are responsible for putting your initiative into action. Implementers also include any group that will be responsible for supporting the execution of the change. Who they are depends on the type of change, but implementers typically staff help desks, human resources, and learning and development.
What is their role?
It depends on the group. Help desk staff will need to troubleshoot issues that arise, human resources staff might need to advise on labor relations or other legal employment implications of the change, learning and development might develop training for end-users.
Who are they?
Impacted Groups are probably easiest to identify. They are the people who will need to do something differently because of the change. This group varies depending on the type of change.
What is their role?
Typically Impacted Groups have a role in the administration of a new process. They may be required to use a new technology
or product, perform their jobs differently, or provide customers with a new service.
Can you envision how to fit your organization’s stakeholders into groups? Share with us how you categorize those
affected by transitions. Post in the comments section. And if you enjoy this post, please subscribe to the blog and share with the social media buttons below. Scroll down and click on our logos to learn more about our consulting practices. We look forward to the conversation!
– Beth and Laurie

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